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A multivitamin-multimineral supplement can fill in micronutrient gaps in our diet.

Nearly 40 percent of  Indian population take a multivitamin in different forms to ensure good health.

The precise requirements for multivitamins are based on the amounts needed to avoid  diseases of deficiency such as scurvy (too little vitamin C), beri-beri (too little vitamin B1), pellagra (too little vitamin B3), and rickets (too little vitamin D).

we believe a daily multivitamin-multimineral supplementation offers safe, simple micronutrient insurance.

Why Take a Multivitamin?

For those who eat a healthy diet, a multivitamin may have little or no benefit. A diet that includes plenty of fruits, vegetables, whole grains, good protein packages, and healthy fats should provide most of the nutrients needed for good health. But not everyone manages to eat a healthful diet. When it comes to micronutrients, many of us get less than the adequate amounts, according to criteria set by the Institute of Medicine. For example, more than 90 percent of Indian population get less than the Estimated Average Requirement for vitamin D and vitamin E from food sources alone.Many older people have trouble absorbing vitamin B12 from food; the Dietary Guidelines for multivitamins  2010, in fact, recommends that people over the age of 50 eat foods fortified with vitamin B12 or take vitamin B12 supplements.

Getting enough of another B vitamin, folate, is especially important for women who may become pregnant, since adequate folate can help lower the risk of having a baby with spina bifida or anencephaly. For the folate to be effective, it must be taken in the first few weeks of conception, often before a woman knows she is pregnant. Yet  half of all pregnancies are unplanned. That’s why the Centers for Disease Control and Prevention recommends that all women of childbearing age  (ages 15 to 45) consume 400 micrograms per day of folic acid. (7)  And a standard multivitamin that contains the Recommended Dietary Allowance (RDA)  for folic acid offers a convenient way to do that.

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